This idea is not for everyone, but I simply LOVE when couples don't mind seeing each other BEFORE the wedding! The concept is called..."The First Look"!
Now please understand, at least from the couples I've spoken with, it doesn't take away from that moment when you walk down the aisle and you see each other at the altar. The photographer and wedding planner set-up this moment to be unique and memorable for the couple. Rather it's in the hotel lobby, on site at the venue or in a park, the "First Look" should take place at least a couple hours before the wedding ceremony. The moment usually takes anywhere from 10-15 minutes and then the rest of the time is used to take wedding party and family photos at various location.
(photo credit - www.rushphotovideo.com)